Luxury Italian coachbuilder ARES has confirmed that it has appointed Lorenza Lavezzi as its Head of Marketing.

Responsible for overall brand reputation, Lavezzi is accountable for all Marketing, Communications, Digital Marketing and Merchandising for the Modena-based company. Developing, implementing, and managing the overall marketing strategy, Lavezzi will also direct and control its ambitious expansion plans as it establishes its network of ARES salons across Europe and the Middle East.

A respected professional with a wide-ranging commercial marketing experience, Lavezzi has worked with both high-end luxury enterprises in the automotive and fashion sectors and mass-market companies in consumer electronics and entertainment. Highly skilled in market development, creation of commercial networks and business development globally, Lavezzi is also acutely versed in the management of legal, financial and contractual issues.

Lavezzi will report into GM & COO Giuseppe Miceli and head up the in-house marketing team.