Italian Coachbuilder ARES opens Marbella showroom.

August 2021

Italian coachbuilder ARES opens the doors to its first Spanish showroom

Marbella showroom presents the ultimate in bespoke automotive design

Cutting edge technology offers an immersive design experience

Showroom debuts ARES’ collaboration with renowned Italian artist MYFO78

Luxury Italian coachbuilder ARES has opened the doors to its first Spanish studio this week in the luxurious district of Puerto Banus, in Marbella.

Located at Avenida de Julio Iglesias 103, a few steps from the harbour entrance, the space provides customers with an immersive brand experience and unparalleled customer service, as the Italian company showcases its coachbuilding skills, artisanal craftsmanship and cutting-edge technology.

Designed by the ARES Centro Stile department, who drew their inspiration from the clean-cut lines of the modern-day art gallery, ARESMarbella hosts three stunning examples of the company’s bespoke design capabilities: the ARES Land Rover Defender Spec 1.2, a fine illustration of the company's coachbuilding skills, the ARES Scrambler for BMW R nineT motorbike and a full -scale model of its much-admired ARES S1 Spyder, an example of the company's original design ability.

Alongside the hand-built creations is the latest technology. Customers will see their vehicles brought to life on the car configurator's videowall or via its VR viewer and also interact with it when viewed on the touchscreen table, taking the customer journey to the next level.

The salon will also play a vital role in the company's Co-Create philosophy, where both collectors, connoisseurs, customers and designers can work hand-in-hand to build bespoke one-off vehicles – an offering unique to ARES.

Visitors will have a choice of exquisite finishes and colour palettes to choose from, alongside the finest leathers and carbon fibre interiors, paint finishes, trims and luxurious fabrics while enjoying a taste of Italian hospitality with fine wines and Italian coffee.

In addition to the designer’s products, visitors to the showroom will enjoy the work of celebrated Italian artist MYFO78. On display, will be several examples of this work along with a bespoke commissioned painting for ARES Design.

The artist, Marco Michelini, has exhibited in notable artistic events and fairs such as Art Basel and Scope in Miami. He also has permanent exhibitions in art galleries such as the Liquid Art Gallery in Capri, the Arcadia Gallery in Milan, Miniaci Milan and the Miart Space Gallery in Miami and has his gallery in Via Ceresio in Milan, the MYFO Gallery.

Historically, ARES has only presented its vehicles at prestigious events such as Italy's Concorso d'Eleganza Villa d'Este, the Monte Carlo Yacht Show, and Salon Privé in the UK. However, since the end of 2020, the company has initiated an impressive rollout of studio openings. It now has showrooms throughout Europe, the UK, Middle East and the USA.

ARES was founded six years ago and employs 172 people at its 23,000 square metre facility in Modena, Italy. The company uses a fusion of artisanal craftmanship and modern-day technology to create and hand-built bespoke one-off and limited-series vehicles for customers worldwide.

Commenting CEO and Co-founder Dany Bahar said: "We are delighted to open this new studio. At ARES, we offer a unique opportunity for customers to build their very own vehicles to their exact specifications. And these new personalisation studios will allow more customers to do exactly that, to realise their dream vehicle and be part of the creation process."

Chairman and Co-Founder Waleed Al Ghafari commented: "The opening of our first Spanish studio marks a significant point in ARES' development as we take the brand to our customers in key territories. This region of Spain is an important location for us, and we are very proud to bring ARES and its Made in Italy marque of hand-built vehicles to the Iberian Peninsula."