ARES CONFIRMS ITS PRESENCE IN PORTO CERVO FOR SUMMER 2022

June 2022

- Italian coachbuilder out in force in Sardinia this summer

- ARES’ latest creations and projects will be featured at the Waterfront Costa Smeralda

- Multiple collaborations with leading lifestyle venues on the island confirmed

- ARES inaugurates a collaboration with Justme Porto Cervo

ARES, the independent luxury coachbuilder based in Modena, opened today the doors to its exclusive Summer Studio, marking the start of a two-month residency in the luxury enclave of Porto Cervo, Sardinia.

The Modenese coachbuilder will be in attendance throughout the summer displaying its hand-built cars and motorbikes to the island's visitors, car connoisseurs and further VIP guests.

Set against the backdrop of the stunning Sardinian coastline, the first vehicles to take center stage will be the eye-catching ARES for Land Rover Defender V8 Hardtop with matching trailer and stunning ARES Bullet for BMW R NineT, all with the same look and feel.

In addition, the famous ARES Scrambler for BMW R NineT will also be present. Furthermore, it will be possible to admire the new Wami Lalique Spyder, the ARES’ latest creation, as a special preview for the prestigious audience.

Giving customers the ultimate brand experience, the Waterfront location promises unparalleled customer service, enveloping them in the art of coachbuilding traditions, modern-day technologies and Italian hospitality.

In addition to its traditional Waterfront presence, ARES will enjoy high visibility throughout Sardinia as it deploys its fleet of bespoke ARES for Land Rover Defender in many luxury venues.

Also this year, the innovative company has partnered with luxury lifestyle venues Crazy Pizza and Billionaire. Each restaurant will have a uniquely liveried ARES Land Rover Defender at its disposal to offer patrons VIP transfers from and to the luxury island venues.

Starting this summer, the renowned Porto Cervo venue Justme by Roberto Cavalli will also enjoy an exclusive custom Defender.

Executive Chairman and Co-founder Dany Bahar said: "It is always fantastic to come to Porto Cervo, this is the 3rd year we have attended, it is the place to be in the summer and it is always great to meet new customers and catch up with old friends. This year, ARES is out in force, and we have a large, but considered, presence on the Island. We are very much looking forward to working with the local enterprises while presenting ARES to Sardinia and its visitors.”