Today’s business world is all about delivering solutions for people’s needs, even though they might not have realised that need before. Of course, what people think they ‘need’ is very individual. People pleasing is huge business and the trick to winning at it, in our view, is to get ahead of the game – don’t just deliver what people expect but find out what they want before they even know they want it.
Our clients can actually design their own car, choose materials, colours, define the shape of the silhouette and even decide how many doors and windows it should have. Just imagine actually being able to create some of the stunning concepts we see in Geneva that never hit the roads…
Our 18,000 square metre ARES DESIGN smart factory houses everything from CAD, carbon fibre ovens, electrical system engineering specialists, drivetrain assembly, paint shop, artisan leather works and metal coachbuilding – the list is almost never ending. I think we had as much fun designing the factory as we do test-driving the Land Rover Defenders we are transforming!
Whether it’s creating bespoke off-roaders, reimagining the styling of an existing automotive icon or carrying out a comprehensive interior makeover ARES DESIGN’s skilled technicians and craftspeople can carry out bespoke modifications to bring concepts to stunning reality.
“We have actually found the solution to make (car) dreams come true.”
Jump to 2019 and we have steadily built an incredible team of industry-leading,
passionate individuals with the support of a global network of equally passionate
investors who put their money where their mouths are, helping us to deliver
extraordinary bespoke cars using cutting edge technological solutions.
We’re currently focusing on three core creations. Firstly, delivering bespoke automotive interiors and exteriors, like the world’s only Coupé version of the Bentley Mulsanne, the astonishing ARES X-Raid based on a Mercedes-Benz G63 AMG or our ARES Design GT3 for Porsche Targa concept. Secondly, transforming classic cars into turnkey, tech-loaded, rock-solid, reliable cars that still look like the original from decades past, but without the potential “drama” of ownership.
For example, our ’64 Corvette Sting Ray on the chassis of a C7. It looks like something straight out of a classic McQueen or Newman film, but features a 525hp V8, keyless go, LED halo beams, air conditioning, hi-fi stereo, Bluetooth, USB – all hidden under a big block bonnet and wrapped in red leather.
Thirdly, the resurrection of automobile icons – our current ‘hero’ is a modern-day iteration of one of the most popular Italian-American sports cars of all time, the Pantera from the 1970s, with a completely new body sitting on the chassis of a modern, Italian supercar.
While studying for his MBA degree in the early ’90s, Dany Bahar began his
professional sports marketing career before joining the reputable wealth management
company Fritz Kaiser Group in Lichtenstein in 2001, where he took responsibility for
some of the company’s most important client accounts, including that of Red Bull
owner Dietrich Mateschitz. In 2002, Bahar joined Mateschitz at Red Bull GmbH and
was the main driving force behind their corporate business development and branding.
During his time at Red Bull, Bahar lead the successful diversification of the brand into top-level sports, such as Formula 1, NASCAR and football as well as leading the creation of Red Bull Media House.
In 2006 Bahar took on the role of Senior Vice President Commercial and Brand at
Ferrari, responsible for worldwide car sales and aftersales. In addition, Bahar oversaw
road car and F1 marketing activities, licensing, and merchandising. In 2009 Bahar
joined Group Lotus as Chief Executive Officer and remained in charge until June 2012.
During his time Lotus increased sales volume and turnover by 20 per cent and successfully put the brand back on the map.
After leaving Lotus in 2012, Bahar started to split his time between London and Dubai, developed the ARES business plan and founded the company in 2014. In January 2017, following two successful trading years for ARES, Bahar officially opened ARES Design’s new global headquarters in Modena, Italy, a unique facility catering to all processes in the design, development, production and client handover of bespoke handbuilt cars.
University educated in the UK, Waleed Al Ghafari is a highly-respected business
developer and luxury expert. He has a track record spanning over 30 years in
diversified markets, including telecommunications and software technology,
hospitality and real estate, across North America, Europe and the Middle East.
Between 1983 and 2000, Al Ghafari created highly successful IT businesses in Kuwait and Canada before relocating to Dubai. Since then he has played a crucial role in various merger and acquisition activities as well as initial public offerings.
He secured in excess of $1.4 billion (USD) in capital and business contracts.
In 2001, Al Ghafari founded Dubai Pearl, a world-famous, $3.3 billion dollar real
estate project in Dubai, where his expertise gave him an undisputed edge in
developing a self-contained city with strong business and hospitality elements.
In partnership with the Kingdom Hotels, he was the Chairman of Dubai Pearl Hotel Company, responsible for creating and developing the high-end hospitality component within Dubai Pearl as well as the Technology Park. He continued to serve on the board until 2008 when he became the Chairman of Digital Planet and the GEE Hospitality Group – positions he still holds to this day.
In addition, in 2004 he was a founding member of the Dubai Film Festival, which continues to be held annually under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum. From 2005 until 2009 Al Ghafari was also engaged as Regional Consultant with Nokia Networks, securing over $800 million within this time. He joined ARES as Executive Chairman in 2014 and is working closely with ARES co-founder, Dany Bahar, and the senior management to propel the brand forward and secure new business opportunities both in the Middle East and in ARES’s key markets across the globe.
“There are no limits to ARES’s bespoke upgrades”
... whether it be reworking a four-door saloon to a two-door coupe with unique
body modifications or carrying out performance upgrades. Utilising its skills in every
facet of automotive design ARES can customise customer cars in every possible way.
From carbon fibre and aluminium body modifications to comprehensive engine enhancements and bespoke interior solutions ARES has unparalleled expertise in every area of automotive customisation.
The resurrection of iconic supercars with new interpretations of design,
material compounds and technology.
For customers looking for a unique reimagining of an automotive icon ARES DESIGN can exquisitely construct a retro-inspired legend from the past.
Using a skilful blend of traditional craftsmanship and modern engineering technologies ARES DESIGN’s reimagining of cult classics represent the pinnacle of automotive couture.
The transformation of classic cars, endowing them with cutting edge
technology in terms of safety, performance and turnkey reliability.
Using all of its considerable engineering expertise ARES DESIGN can bring a classic car fully up to date. ARES’s reimagined icons incorporate thoroughly modern mechanicals, safety systems and the type of connectivity we all take for granted these days all wrapped up in a fully restored classic body.