Today’s business world is all about delivering solutions for people’s needs, even though they might not have realised that need before. Of course, what people think they ‘need’ is very individual. People pleasing is huge business and the trick to winning at it, in our view, is to get ahead of the game – don’t just deliver what people expect but find out what they want before they even know they want it.

Our clients can actually design their own car, choose materials, colours, define the shape of the silhouette and even decide how many doors and windows it should have. Just imagine actually being able to create some of the stunning concepts we see in Geneva that never hit the roads…

Our 18,000 square metre ARES DESIGN smart factory houses everything from CAD, carbon fibre ovens, electrical system engineering specialists, drivetrain assembly, paint shop, artisan leather works and metal coachbuilding – the list is almost never ending. I think we had as much fun designing the factory as we do test-driving the Land Rover Defenders we are transforming!

Whether it’s creating bespoke off-roaders, reimagining the styling of an existing automotive icon or carrying out a comprehensive interior makeover ARES DESIGN’s skilled technicians and craftspeople can carry out bespoke modifications to bring concepts to stunning reality.

“We have actually found the solution to make (car) dreams come true.”

Jump to 2019 and we have steadily built an incredible team of industry-leading, passionate individuals with the support of a global network of equally passionate investors who put their money where their mouths are, helping us to deliver extraordinary bespoke cars using cutting edge technological solutions.

We’re currently focusing on three core creations. Firstly, delivering bespoke automotive interiors and exteriors, like the world’s only Coupé version of the Bentley Mulsanne, the astonishing ARES X-Raid based on a Mercedes-Benz G63 AMG or our ARES Design GT3 for Porsche Targa concept. Secondly, transforming classic cars into turnkey, tech-loaded, rock-solid, reliable cars that still look like the original from decades past, but without the potential “drama” of ownership.

For example, our ’64 Corvette Sting Ray on the chassis of a C7. It looks like something straight out of a classic McQueen or Newman film, but features a 525hp V8, keyless go, LED halo beams, air conditioning, hi-fi stereo, Bluetooth, USB – all hidden under a big block bonnet and wrapped in red leather.
Thirdly, the resurrection of automobile icons – our current ‘hero’ is a modern-day iteration of one of the most popular Italian-American sports cars of all time, the Pantera from the 1970s, with a completely new body sitting on the chassis of a modern, Italian supercar.

“There are no limits to ARES’s bespoke upgrades”

... whether it be reworking a four-door saloon to a two-door coupe with unique body modifications or carrying out performance upgrades. Utilising its skills in every facet of automotive design ARES can customise customer cars in every possible way.
From carbon fibre and aluminium body modifications to comprehensive engine enhancements and bespoke interior solutions ARES has unparalleled expertise in every area of automotive customisation.


The resurrection of iconic supercars with new interpretations of design, material compounds and technology.
For customers looking for a unique reimagining of an automotive icon ARES DESIGN can exquisitely construct a retro-inspired legend from the past.
Using a skilful blend of traditional craftsmanship and modern engineering technologies ARES DESIGN’s reimagining of cult classics represent the pinnacle of automotive couture.


The transformation of classic cars, endowing them with cutting edge technology in terms of safety, performance and turnkey reliability.
Using all of its considerable engineering expertise ARES DESIGN can bring a classic car fully up to date. ARES’s reimagined icons incorporate thoroughly modern mechanicals, safety systems and the type of connectivity we all take for granted these days all wrapped up in a fully restored classic body.


Bespoke exterior and interior modifications including technically advanced performance upgrades and coach-built transformations of customer cars.